A silly holiday campaign for Safeway. It was fun developing a whole slew of characters, but the unicorn was my favorite. Ten spots. Here’s three of them.
Eggnog
fishing
interactive
People could upload their own photos onto our characters’ faces so they too could be ornaments on a tree.
Credits: GCD: Diane Ruggie CD/Writer: Matt Ben-Zeev CD/Art Director: Kurt Riemersma
